Is Your Site Mobile Friendly?
In late February, Google announced that starting April 21st, they would be increasing their use of mobile-friendliness as a ranking signal for all searches performed on mobile devices.
Starting last month a website’s mobile-friendliness will be an important factor in its Google search rankings for all mobile searches.
The Importance of the Google Algorithm Update
The algorithm update is important not just for search engine rankings, but also for providing a positive user experience. If a user performing a mobile search lands on your company website, how likely is he or she to stay if your website is not mobile-friendly? This is why user experience is the main driving force behind this algorithm update. Google wants to provide its users with the best and easiest search experience possible, and that means displaying mobile-friendly websites high in its rankings.
With searches on mobile devices expected to surpass those on desktop computers in 2015, providing a mobile-friendly user experience is now more important than ever. One of the most prominent parts of mobile searches is local search, which is why this algorithm update will have a significant impact on local businesses. When users perform mobile searches (and grant Google permission to access their locations), Google displays local businesses in the area that match the search queries. If your website is not mobile friendly, you may be missing out on potential customers who are a short walk away because they never saw your website as they searched on their mobile devices.
How Can I Tell if My Website is Mobile-Friendly?
Use Google’s simple tool to test your site.
What Should I Do If My Website Is Not Mobile-Friendly?
If you do need to make updates to your website, Google offers guides for making changes yourself. You can also call us! The Miller Group designs and hosts many websites for companies just like yours. See some here.
If you have any additional questions or need help getting your website mobilized please contact us.