SEO (Search Engine Optimization) has widely been adopted as an online marketing strategy. Your competitors are utilizing it. Here are the top 5 reasons why you should be too.
First page results in a search engine receive the majority of impressions and clicks. Ranking near the top can result in a significant increase in traffic for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the results pages of a search. Properly optimizing your tags and descriptions will help increase the click-through rate, which also increases the web traffic you want.
SEO provides trackable results. Regardless if you are selling something on your site or not, you can track how someone got to your site and what they did when they were there. For an e-commerce website you can track which keyword brought the customer to your website prior to purchasing. You can attribute values to your lead conversions, like a ‘contact us’ form, allowing you to calculate the value of your SEO strategy.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. Some studies show that the leads generated by cold-calling cost 61% more than leads generated by an inbound strategy like SEO. Also, since SEO targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies.
Increased site usability
In an effort to make your website easier to navigate for search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
If you are looking to implement SEO and need some guidance, please don’t hesitate to reach out to the experts at The Miller Group.